|The 1960 Buick|
|The 'Invicta Custom' Interior Trim Package|
The Invicta Custom was a direct result of Buick's attempt to compete with the wildly successful 4-seat Thunderbird, and the new Pontiac Ventura trim option.
A trim option, and not a separate model, the Custom package was available on Invicta coupes, convertibles, and 2-seat station wagons. (The wagon shared very little with the coupe and convertible and will be discussed separately.)
The package consisted of a beautiful genuine leather bucket seat interior, and matching unique door trim panels. A center console was installed on all Customs. Exterior changes were limited to a unique Invicta Custom badge that replaced the regular badge on the front fender. No other identification was present.
For this reason, an Invicta Custom is a relatively easy car to counterfeit, although the motivation to do so is questionable. The only way to verify the authenticity of a Custom model is by the interior trim code numbers on the body tag. (See website section on decoding body tags.)
Color selection for coupes and convertibles was limited to maroon, blue, and fawn, each with contrasting white accents.
Although the Customs were listed on even the earliest (Aug. '59) dealer order forms, my research suggests that Invicta Customs were not actually produced until January 1960.
Due to the late introduction and high cost of the option ($295.63), Custom coupes and convertibles are quite rare.
For some interesting insight into how the Custom came to be, check out the website section on the XP-706 "Double Bubble" concept car.
|The 1960 Buick Invicta Custom brochure.|
From the very beginning, the Invicta Custom wagon was very special. In fact, it's really amazing that it was produced at all.
Unlike the Custom coupe and convertible, the Invicta Custom wagon was not a result of the XP-706 "Double Bubble" car. [see website section on Design & Styling] Instead it was the logical outcropping of Buick's (specifically gen. mngr. Ragsdale's) fascination with Western-themed vehicles.
Many of you will also recall the special 1958 Wells Fargo Buick that was created for the TV series' star Dale Robertson. But even more specifically, the Custom wagon was the result of the Texan show car, a 1959 Invicta wagon that was shown at the 1959 Chicago Auto Show.
Based on pre-production documents, I am convinced that the Invicta Custom wagon was originally slated to be named "Texan". I can only assume it was ultimately marketed as one of the Custom models because 1) inability for Buick to justify two "special" packages, and 2) the common element of bucket seating.
The wagon's Custom interior was offered in one color scheme only: brown. Notice the sew-pattern of the leather seats and door trim are completely different from the Custom coupe and convertible. Only the console bears resemblence to the other models. The $403.13 option price included power windows and a power tailgate. (All Customs, including coupe and convertible, received 2-way power driver's seat.)
If the other Customs are rare, Custom wagons are downright scarce! Less than 300 were built and today's survivors could be counted on one hand.
|The "Texan" Wagon|
|Invicta Custom wagon interior differed significantly from that of its namesake coupe and convertible models.|
|The Texan! This Invicta Custom wagon is a low mileage unrestored car, with the original leather upholstery. The smaller picture above provides a look at the correct textures and colors for the Custom wagon interior.|
|COPYRIGHT 2005 by Gregory L. Cockerill. All text contained herein, including interviews/recollections of other parties, is my original work and is owned by me. This also applies to all images of my white 1960 LeSabre convertible. As such, the aforementioned material may not be used without express written permission. Other images presented herein are either from the public domain or used with permission of the owner(s).|